Freshpaint, Israel’s Art and Design Fair, has been held for over a decade in Tel Aviv, drawing a crowd of over 40,000 visitors each year.
The fair was created to connect culture-loving audience with the creative community, allow the public to bring art and design into their homes, and support the local art and design fields.
We offer curation services for private clients, offices, and commercial spaces, working closely with clients, designers, and architects.
We specialize in integrating original, high-quality Israeli art, selected from the largest range of contemporary Israeli art, with the quality assurance of Freshpaint curation, and within a wide budget range. We can offer artworks in any medium or style, tailored precisely to the project, space, and budget.
We provide an end-to-end service, including the following:
-An initial consultation to understand the project’s needs (timeline, budget, personal preferences)
-Preparing a detailed art proposal, including visual simulations
-On-site visits, and when necessary, joint visits to exhibitions or artists’ studios
-Final selection of artworks
-Coordination of delivery, hanging, and installation at the client’s location, accompanied by us.




Hadar Mutsafi
Art Team
Freshpaint X Tollman’s


Yael Jacobs
Assistant Curator & Business Development Manager
Freshpaint X Tollman’s


Ya’ara Raz Haklai
Associate Curator & Director
Freshpaint X Tollman’s


Raz Shapira
Curator & Head of Art
Freshpaint Group


Yifat Gurion
Co Founder, Art Director
Head Curator
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