CURATION SERVICES

Who Are We?

Freshpaint, Israel’s Art and Design Fair, has been held for over a decade in Tel Aviv, drawing a crowd of over 40,000 visitors each year.
The fair was created to connect culture-loving audience with the creative community, allow the public to bring art and design into their homes, and support the local art and design fields.

Personalized Curation Services

We offer curation services for private clients, offices, and commercial spaces, working closely with clients, designers, and architects.
We specialize in integrating original, high-quality Israeli art, selected from the largest range of contemporary Israeli art, with the quality assurance of Freshpaint curation, and within a wide budget range. We can offer artworks in any medium or style, tailored precisely to the project, space, and budget.

We provide an end-to-end service, including the following:
-An initial consultation to understand the project’s needs (timeline, budget, personal preferences)
-Preparing a detailed art proposal, including visual simulations
-On-site visits, and when necessary, joint visits to exhibitions or artists’ studios
-Final selection of artworks
-Coordination of delivery, hanging, and installation at the client’s location, accompanied by us.

Bring Art Into Your Life

We will create the perfect match for you, transforming any space into a work of art in its own right. In addition, a wide range of artworks curated by Freshpaint is available for direct purchase at Tollman's House, across all five Tollmans Dot stores, and online.


Contact our curatorial team:
Yaara - Yaara@freshpaint.co.il
Yael - Yael@freshpaint.co.il
Hadar - Hadar@freshpaint.co.il

Or leave us your details, and we’ll be happy to get back to you.

Our Curatorial Team

Hadar Mutsafi
Art Team
Freshpaint X Tollman’s

Yael Jacobs
Assistant Curator & Business Development Manager
Freshpaint X Tollman’s

Ya’ara Raz Haklai
Associate Curator & Director
Freshpaint X Tollman’s

Raz Shapira
Curator & Head of Art
Freshpaint Group

Yifat Gurion
Co Founder, Art Director
Head Curator