Freshpaint art & design fair is the largest and most influential annual cultural event in Israel drawing tens of thousands of visitors each year – design and art enthusiasts, architects, interior designers and trendsetters, who are exposed to the displays of the fair’s diverse participants.

The Fresh Design section offers an up-to-date and inspiring view of Israel’s design scene, featuring exhibitions by independent designers alongside presentations by leading design schools and cultural institutions. Visitors can explore and purchase a wide range of textiles, lighting, furniture, home objects, ceramics, and glass — created by both established brands and emerging talents showcasing their work to the public for the first time.

The Fresh Paint team continues to support and promote Israeli designers and artists year-round through art and design sales to private and corporate clients, commissioned projects, and the development of exclusive capsule collections.

We invite independent designers, whether individuals, couples or groups to submit projects with new products, intended for display and sale at Fresh Design 2025.

The projects will be chosen by the fair’s curatorial team:

Yifat Gurion, Co-founder, Art Director and Head Curator
Tal Golani, Associate Curator, Design

And our curatorial consultants:
Maya Dvash, Curator and Culture Researcher
Galit Gaon, Head of the Design Curation Program, Shenkar
Liora Rosin, Designer, Curator and Design Lecturer, Bezalel
Liron Schwartz-Gilat, VP Design and Sales, TOLLMAN’S

Have any questions about the application?
Talk to us – tal@freshpaint.co.il