The Secret Postcard project is Freshpaint’s flagship social project. It offers almost 2,000 original postcard-size artworks by renowned artists and designers, as well as young artists and students, for sale. All the postcards are offered for a uniform price of 190 ILS each, and anonymously. Only after the purchase can the buyers discover the identity of the artist behind the work they have chosen.
This project us a collaboration with Arison Campus of the Arts – School of the Arts, Tel Aviv. All proceeds from the project will be dedicated to the continuity of the art studies in the school, and to providing support for the school’s students arriving from disadvantaged backgrounds, allowing them to realize their unique talents, in a contribution to a true narrowing of social gaps.
The postcard sale is now open online via The Secret Postdcard website: secretpostcard.freshpaint.co.il
The online sale will close on the 23.5.23 at 23:00 and will resume physcially at Freshpaint 2023, where the sold postcards can be picked up.
Along the years, around 11,500 postcards have been sold via this project, including works by international artists Jake and Dinos Chapman, Haim Steinbach and Ron Arad. Over 2 million ILS were raised in this way, to help children from disadvantaged families take part in art programs.
