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Greenhouse Graduates 50×70

An exhibition of Freshpaint’s Independent Artists’ Greenhouse graduates, which is part of a unique collaboration between PAPER COLLECTIVE and TOLLMAN’S DOT, that aims at promoting Israeli art internationally. 

PAPER COLLECTIVE was founded in 2013 in Denmark out of a true love for art, and a desire to make it accessible through a global business platform displaying artists from all over the world. At the studio in Copenhagen, collaborations are formed with artists working in the fields of visual arts, photography, design, illustration, fashion, architecture and more. These collaborations aim to make the art world accessible to the general public in all its aspects, and present a wide variety of artistic creations.

TOLLMAN’s DOT is an Israeli home for international design brands. It is full of love and passion for design, that believes in the magic of great design and its ability to make our lives more beautiful. The desire and vision to support Israeli art and design, and to become a bridge to the international market, has led to the collaboration presented at the exhibition.

Graduates of Freshpaint’s Independent Greenhouse were invited to offer original works in any medium and technique, provided that they are in a uniform format: 50×70 cm. The works presented at the exhibition were those selected from all the submissions. One of the participating artists was chosen to showcase her works in the new PAPER COLLECTIVE collection and offer them for sale on the brand’s global platform in high-quality reproduction. In addition, she is invited to take part in the brand’s collection, which is presented at leading international design exhibitions.

The collaboration in this exhibition demonstrates a natural and meaningful connection between local art, exposure to the international arena, and making contemporary and original Israeli art accessible to a new and wide audience.

The winner is Adee Ardon, a graduate of the visual communication department at Shenkar. Ardon often paints still life, examining static, supposedly small and mundane moments, and introduces movement into them with the help of colors and perspective. Her naive style and bold color choices add a dreamy layer to every scene she depicts. Ardon works in pastel colors in an unmediated manner, that is, holding the block of paint in her hand and painting without a brush or palette knife. For Ardon, Painting is a primary and liberating action, but at the same time one tha presents a challenge due to difficulty in controlling the laying of color and planning the work, thus requires her understanding and acceptance of mistakes as part of the creative process.

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