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The Independent Artists' Greenhouse

The Independent Artists’ Greenhouse is an original model developed by Freshpaint, showcasing each year new, full bodies of work by promising, unrepresented artists at the beginning of their professional career.


Each year Freshpaint publishes an open call for independent artists. Members of a yearly-appointed committee, comprised of curators, established artists, gallerists, art critics and collectors from Israel and abroad, review the artists’ anonymous portfolios for selection. The anonymous selection process and the yearly appointment of the selection committee members, ensure the utmost diversity and promise equal opportunity for all Greenhouse candidates.

The 2021 selection committee:


Reut Barnea, Journalist & Art Critic, Calcalist
Vardit Gross, Director, Artport Tel Aviv
Irith Hadar, Curator, formerly Senior Curator of Prints and Drawings, Tel Aviv Museum of Art
Gili Sitton, Journalist & Art Critic, founder & Chief editor at ARToday magazine
Eli Petel, Artist, educator
Tali Kayam, Independent Curator
Sharon Toval, Independent Contemporary art Curator and Researcher

Later on, Freshpaint’s curators hold personal interviews with the selected artists, visit their studios and curate the specific works which will be showcased at the fair.


You can view the 2021 Artists’ Greenhouse HERE.

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