This year, we continue to run the project in the shadow of the war that broke out in October 2023, with the sincere hope that Israeli society will be able to begin its recovery process. We dedicate this project to the victims of October 7th and collaborate with the Israeli Children’s Fund – Atufim B’Ahava non-profit organization. The organization was founded to support children who were orphaned as a result of the October 7th massacre. Through financial and professional support, the Israeli Children’s Fund (ICF) organization works to ensure the children have a secure future where they can live resilient and fulfilling lives despite the trauma and loss they have faced.
All proceeds from postcard sales will be donated in full to the nonprofit organization to establish a grant fund supporting children under its care through educational, rehabilitative, and therapeutic programs focused on art and culture.
This year, the Secret Postcard Project will be held with the support of mobile gaming giant Playtika. Among the postcards, you’ll find special designs created by Playtika’s game designers, who joined this meaningful initiative to craft postcards inspired by the story of the nonprofit organization Atufim B’Ahava – ICF. These postcards will be exhibited alongside those of all project participants, including renowned artists such as Avital Cnaani, Adam Yekutieli, Boaz Noy, Ziva Yelin, Yifat Bezalel, and Natalia Zourabova.
Over the years, approximately 11,500 postcards have been sold as part of the project, including works by renowned international artists such as Jake and Dinos Chapman, Haim Steinbach, and Ron Arad. The initiative has raised over 2,000,000 NIS, which has been used to fund art education scholarships for children from underprivileged families.
The registration for the 2025 Secret Postcard project is over.
Postcards will only be sent by mail once. If your postcards do not arrive, you can collect a new kit from one of the collection points until February 28.
Finished postcards should be sent approximately two weeks after receiving them, and no later than the end of March. If you prefer not to rely on mail services, you can bring the postcards to one of our pickup points. Participation in the project is limited, and we cannot guarantee acceptance of postcards received after March.
Postcards should be returned within two weeks of receiving them, and no later than the end of March.
If the registration form is closed, you can visit one of the pickup points, provided that the completed postcards reach us by the end of March. We recommend calling ahead to check if kits are still available at the pickup points.
We will send two email updates: one confirming that we’ve received your postcards and another confirming your participation in the project.
Participation in the project grants each artist a single-entry ticket to the fair, regardless of the number of postcards donated. The ticket is valid for one entry on any day during fair opening hours. Entry to the opening events requires a separate ticket.
A single-entry ticket for participating in the project will be sent to the email address you used to register shortly before the fair opens to the public. It may arrive a day before the opening. Please contact us about tickets only after the fair has officially opened.
About two weeks before the fair. The first 1,000 postcards we receive and accept into the project will be uploaded to the online store.
The Secret Postcard Project is a volunteer initiative aimed at raising funds for art education. Uploading postcards to the online store involves a complex and lengthy technical process (scanning, uploading, quality control, etc.). In recent years, the number of postcards in the project has grown significantly, so only about half of them can be uploaded online.
The Secret Postcard Project includes over 1,500 postcards submitted by hundreds of artists. Due to the large volume and the fact that this is a volunteer project and not an exhibition, we unfortunately cannot provide individual updates about each postcard. Unsold postcards will be donated to the organization receiving the project’s proceeds.
© 2020 All Rights Reserved. Terms and Conditions – Privacy Policy
Website managed by 
