From the moment of acceptance through the fair and beyond, Greenhouse artists receive close professional support. The Freshpaint team selects and prices the works, advises on production and framing, oversees professional display and installation at the fair, and provides sales and transportation services. Freshpaint has developed a comprehensive professional framework tailored to the needs of independent artists at the start of their careers — offering optimal exposure, valuable connections in the art world, representation, support, and the opportunity to earn a living from their talent.
Each year, one Greenhouse artist is awarded the Israel Makov Prize in recognition of outstanding artistic achievement that demonstrates strong potential for future growth. The 2024 Israel Makov Prize for a Promising Artist was awarded to Yuval Naor.
For the 2025 edition of the Greenhouse, Freshpaint partnered with the Spanish sneaker brand HOFF for a special collaboration. As part of this partnership,
personal video portraits in the Meet the Artists format were created for each Greenhouse artist, who also received a pair of HOFF shoes of their choice.
