The Design Greenhouse at Fresh Design is based on the model of the Independent Artists’ Greenhouse – an original model of Fresh Paint art fair. The Greenhouse will present around a hundred designer items, from the best concocted by the minds of our young designers, in their studios and workshops. All the designers taking part in the Greenhouse are at the early stages of their commercial careers and have been chosen by the fair’s Greenhouse committee and consultants. The selected items represent a broad and diverse range of design types, areas of usage and activity and scales – from the familiar and functional, through the decorative to the conceptual.
The 2013 Greenhouse Committee:
Yael Taragan, independent designer and researcher. Teaching at the Department of Jewellery & Fashion Design at Bezalel Academy of Arts and Design, Jerusalem
Pini Leibovich, designer and senior lecturer at the Industrial Design Department, Shenkar College of Engineering and Design
Ifat Finkelman, Architect, Department of Architecture, Bezalel Academy of Arts and Design, Jerusalem
Naama Steinbock, designer, senior lecturer at HIT, Holon Institute of Technology