The Independent Artists Greenhouse is an original model, which exhibits works by about 50 Israeli emerging artists. The Greenhouse artists are selected every year by a changing panel, through a unique process, ensuring the fair’s artistic quality and high level of professionalism. The twelve members of the Greenhouse admissions committee, comprising curators, gallery directors, art critics and collectors from Israel and abroad, rate anonymous online portfolios and select the artists to proceed to the next stage. In the second stage the fair’s curators hold personal interviews with the top rated artists, to make the final selection. In the final stage, the fair's curators make studio visits to choose the works for display at the Greenhouse.
Selection Panel Members 2014:
Ellen Ginton, Senior Curator, Tel Aviv Museum of Art.
Benno Kalev, Art Collector.
David Adika, artist and lecturer.
Mira Lapidot , Senior Curator of the Fine Arts Wing in memory of Yulla and Jacques Lipchitz, The Israel Museum, Jerusalem.
Mariangela Capuzzo, Art Director and Curator, ICArt, Miami.
Noemi Givon, Givon Gallery.
Nira Itzhaki, Chelouche Gallery
Adi Yekutieli, artist, curator and social entrepreneur. A professional director of the Art and Community Training Program at Shenkar College of Engeneering and Design, in collaboration with Rosthchild Foundation.
Ido Barel, artist and lecturer.
Keren Bar-Gil, Independent Curator and artistic adviser.
Ruth Noack, Curator of Documenta 12, Kassel, Germany
Rodi Bineth, Founder and Director of Institute for the study of Israeli art, The Academic College of Tel Aviv Yaffo.