About the Fair | Fresh Paint

About the Fair

Fresh Paint contemporary art fair is Israel’s largest, most influential annual art event. The fair is held each year in a surprising, new location in Tel Aviv – the beating heart of the Israeli cultural world, and attracts over 30,000 visitors. The fair brings together leading Israeli galleries and significant forces of the Israeli art scene, collaborates with all the Israeli museums, and enjoys the support of leading international art institutions. The fair’s visitors enjoy presentations of the nation’s top galleries, promising emerging galleries and the unique Greenhouse - showcasing the works of select, independent Israeli artists. While following the formula of professional art fairs around the world, Fresh Paint is unique in its role as a launch pad for the careers of up-and-coming, unrepresented artists. The fair’s community projects and fund-raising activities benefit the Tel Aviv Museum of Art and several other nonprofit organizations. Fresh Paint contemporary art fair is an extraordinary opportunity to get to know the energetic Israeli art scene.