Video Greenhouse by Gravity

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Video Greenhouse by Gravity

Luciana Kaplun, from Ella, 2011

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Video art works by up-and-coming independent artists are presented at the fair through a platform unique to Fresh Paint – the Video Greenhouse, curated by Edna Moshenson, sponsored by Gravity.

Participating artists: Oscar Abosh ,Rotem Balva, Nadav Bin-Nun, Ofir Feldman, Alona Friedberg, Luciana Kaplun, Tom Pnini, Efrat Vital, Amir Yatziv, Nevet Yitzhak

Gravity is an international creative group and leader in its field, a multiple prize-winner and trailblazer in the world of advertising, effects and design. The company specializes in creating inspiring, original worlds of digital content for movies, television, music videos, video games, virtual worlds and more. Gravity's extraordinary creative solutions are featured on all four types of screen: television, cinema, internet and cellular. Gravity works with Israel's biggest ad agencies and has offices in Tel Aviv and New York.

Gravity is considered a Greenhouse for young talents – its creative directors, film directors and animators, effects, design and technology people are among the best in the industry and the company enables them to develop into internationally known artists.

Gravity is greatly involved and prominent in the local art world. In keeping with its philosophy which recognizes the importance of developing creative human capital, Gravity supports young artists working in video and new media and collaborates with leading artists, art schools, and galleries. In addition, the company's unique office space in Tel Aviv hosts changing exhibitions, thus encouraging the exposure of original contemporary artwork.