Fresh Paint's Greenhouse acts as a launch pad for the careers of young, promising, unrepresented artists. The fair enables independent artists, all of whom are carefully selected by a professional panel, to be exposed to curators, gallery owners, collectors and the public at large; facilitate the presentation and sale of their work; and enjoy the fruits of their labor and talent. 

The Greenhouse is a unique space where some 50 promising, upcoming Israeli artists display their work. These artists are selected from about 1,000 candidates who submit online portfolios through the fair's unique system. The portfolios are examined first by twelve Greenhouse selection panel members – curators, gallery owners, collectors and senior artists from Israel and abroad. In the second stage, the fair curators conduct personal interviews with candidates who pass the panel and assemble the final list of participants. Members of the selection panel are replaced each year in order to ensure the greatest possible variety and give all the artists an equal chance.

Fresh Paint 5's Greenhouse artists: Rona Alfiya, Shay Arik, Tomer Azulay, Gil Bar, Ran Barlev, Barak Bendel, Dganit Ben Admon, Yael Ben Shalom, Iris Cintra, Alon Cohen Raz, Dede, Ophra Eyal Gur Arie, Revital Falke, Lena Gomon, Naama Hadany, Or Harpaz, Hilit Kadouri , Iva Kafri , Alon Kedem, Abraham Kritzman, Liron Kroll, Hila Laviv, Yonatan Levy, Haran Mendel, Matan Mittwoch, Miri Mor, Boaz Noy, Matan Oren, Ya'ara Oren, Eyal Pinkas, Lena Revenko, Nimrod Reuveni, Masha Rubin, Elham Rokni, Assaf Shaham, Adam Sher Carmit Shlomi, Igor Skaletsky, Porat Solomon, Rona Stern, Avinoam Sternheim, Irit Tamari , Amir Tomashov, Yonatan Ullman, Gabriela Vainsencher, Amir Yatziv

Selection panel 2012 members

Igal Ahouvi, collector, Tel Aviv
Tali Ben Nun, Director and curator, Gallery 39 for contemporary art, Tel Aviv
Gabi Bineth, Director, Bineth gallery, Tel Aviv
Adi Cabili, Director, Julie M. Gallery, Tel Aviv 
Sergio Edelsztein, Director and chief curator, CCA, Tel Aviv
Yitzhak Livneh, artist, lecturer, The Bezalel Academy of Art and Design, Jerusalem 
Dr. Aya Luria, Director and curator, The Shpilman Institute for Photography
Nissan Perez, Senior curator, Photography department, The Israel museum, Jerusalem
Sarit Shapira, curator of The Igal Ahouvi art collection
Joshua Simon, curator and writer
Freda Uziel, curator, collector and a supporter of the arts, London
PREVIEW BERLIN directors and founders: Kristian Jarmuschek (Galerie Jarmuschek + Partner) and Rüdiger Lange (loop – raum für aktuelle kunst) and the artist Ralf Schmitt (artist)