Fresh Paint 4
Fresh Paint 4 was held at the Botanic Garden site in Tel Aviv in April 2011.
29 contemporary art galleries and some 50 independent artists took part in the fair, which drew a crowd of more than 30,000.
Nivi Alroy, winner of Fresh Paint 3's Most Promising Artist award, had a solo exhibition at the fair, curated by Tami Katz-Freiman.
The Secret Postcard project sold about 900 postcards and raised 160,000 NIS for outstanding students in the Tel Aviv Museum of Art's Meyerhoff Art Education Center program.
Ten winning tin-box designs, by the best young designers, illustrators and artists, uniquely created as part of the "Latzet Mehakufsa ("Getting out of the Box") community project, were sold at Fresh Paint 4, for the first time. Over 100,000 NIS were raised. Getting out of the Box is a socially-oriented design project furnishing young artists and designers with a platform, whose proceeds are devoted to opening the door for youth at risk to the field of design.
The Igal Ahouvi Art Collection awarded the Most Promising Artist award for 2011 to Natalia Zourabova, who will have a solo exhibition at Fresh Paint 5 curated by Sarit Shapira. Ido Abramson's work “Welcome to Lebanon #1” won Sotheby's Under the Hammer award and was sold later in the year at the annual auction of Israeli art in New York.
Exhibited at the fair were special projects and commissioned works by artists Rani Sasson, Khen Shish,'Workplace' (Orly Maiberg, Zoya Cherkassky, Shachar Golan- Sarig, Yochai Matos, Doron Solomons), Keren Irmer and Uriel Miron, Andreas Golinski, Edith Kollath, Guy Ben Ari and Ido Shemi.
The Fresh Paint Salon, supported by Outset contemporary art fund, was open to the public throughout the fair and offered a program of lectures and discussions with curators and artists. Children's workshops were offered in collaboration with The Tel Aviv Museum of Art and the Reuven Rubin Museum.
Fresh Paint 3
Fresh Paint 3 was held at Warehouse 1 in Jaffa Port in May 2010. 28 contemporary art galleries and some 70 independent artists took part in the fair, which drew a crowd of about 36,000.
That year, for the first time, a spotlight was turned to the field of video art. The Video Greenhouse, curated by Edna Moshenson, featured an exhibition of video art by up-and-coming independent artists titled "Third Generation – G3, Contemporary Video Artwork." Added to the lecture program were video screenings and lectures by video artists about their work, and every evening "Contacts," a new work by artist Michal Rovner, was screened on the walls of the old Customs House, overlooking the entrance of the fair. Dror Daum, winner of 2009's Most Promising Artist award, had a solo exhibition titled "Hybrid Fair," curated by Sarit Shapira. The Secret Postcard project sold about 900 postcards and raised 160,000 NIS for scolarships for outstanding students in the Tel Aviv Museum of Art's Meyerhoff Art Education Center program. In collaboration with the estate of late painter Lea Nikel, one work by the artist was sold at a silent auction at the fair. Her work was sold for $42,000 and all the proceeds were donated by the Lea Nikel Foundation to fund art workshops for children with cancer in Sheba Hospital, Tel HaShomer. The Igal Ahouvi Art Collection awarded the Most Promising Artist award for 2010 to Nivi Alroy. Tal Amitai's work “Direct Hit – or - The House on Nahalal St., Haifa” won Sotheby's Under the Hammer award. Exhibited at the fair were commissioned works by artists Michal Heiman and Nivi Alroy, Tzachi Buchbut and Johanna Reich, Yifat Bezalel and Orly Hummel, and an exhibition by graffiti artists titled "Hyper-vandalism." Open to the public throughout the fair was a program of lectures and discussions with curators and artists, as well as children's workshops in collaboration with The Tel Aviv Museum of Art and the Reuven Rubin Museum.
Fresh Paint 2
Fresh Paint 2 was held in Tel Aviv in March 2009 and was an unprecedented success, with 36,000 visitors in 5 days. The large crowd took advantage of the opportunity to enjoy a wide range of work by more than 100 artists, purchase original works of art, participate in a variety of activities, and show their interest and support for Israeli art. 17 contemporary art galleries and about 50 independent artists took part in the fair.
Shira Zelwer, winner of the Most Promising Artist award in 2008, exhibited her installation "Reserved" – a solo show curated by Ellen Ginton, head curator of Israeli art for the Tel Aviv Museum of Art. The Secret Postcard project once again sold some 900 postcards, raising another 160,000 NIS for scholarships for artistically outstanding youth. An additional 60,000 NIS were raised for funding an annual art therapy program in children's homes around the country, and 10,000 NIS were collected for "Na Lagaat" (Please Touch) Center activities through the Special Edition Project.
The Igal Ahouvi Art Collection awarded 2009's Most Promising Artist Award to Dror Daum.
Aviv Naveh's photograph 'Sinai' was the winner of Sotheby's Under the Hammer award, which was initiated that year. It was included in the annual auction of Israeli art at Sotheby's New York and was very successfully sold.
The fair also featured commissioned works and special projects by Anisa Ashkar, Porat Solomon, Itamar Shimshoni, Keren Yeala-Golan and leading graffiti artists.
Open to the public throughout the fair was a program of lectures and discussions with curators and artists, as well as children's workshops in collaboration with The Tel Aviv Museum of Art.
Fresh Paint 1
Fresh Paint 1 took place in Tel Aviv in March 2008. It was the first world-class art fair ever held in Israel. 16 contemporary art galleries and 70 independent artists participated in the fair and it was attended by some 14,000 art enthusiasts. Alongside exhibitions of art for sale, the fair also featured commissioned works by artists Orly Sever and Efrat Kedem. At the entrance to the fair, a video art by artist Sagit Mezamer was screened and commissioned pieces by street artists were exhibited. The fair also offered an enrichment program of lectures on the topics of art and art collecting for the general public. As part of the Fresh Paint 1 program, the Igal Ahouvi Art Collection awarded the Most Promising Artist award to independent artist Shira Zelwer and a number of community projects were held. The Secret Postcard project sold some 900 postcards and the proceeds paid for 160,000 NIS worth of scholarships for underprivileged students through the Tel Aviv Museum of Art's Meyerhoff Art Education Center "Young Artists" program. An additional 100,000 NIS were raised by the "Curator's Choice" program for funding art therapy activities for children children's homes, and 40,000 NIS were donated to Israeli museums for purchasing artwork at the fair.