Fresh Paint's Video Greenhouse and a video screening & lectures program.

It is the first collaboration between Fresh Paint and Gravity Visual Effects & Design. It will be produced by Yael Braun, an honorary friend of the fair.

Rhino-Gravity is a creative award-winning international group. A forerunner in its field and a trailblazer in the world of advertising, visual effects, and design, it specializes in creating digital content. Gravity is greatly involved and prominent in the local art field. In keeping with its world view, which recognizes the importance in developing creative human capital, Gravity supports young artists engaging in video and new media, and collaborates with leading artists, art schools, and galleries. In addition, the company's unique office space in Tel Aviv hosts changing exhibitions, thereby assisting in the exposure of original contemporary art works.