For the first time, Fresh Paint will also include a video lounge – an exhibition platform dedicated entirely to video art, animation and new media. Curated by Edna Moshenson, the video lounge will include a Video Greenhouse dedicated to a selling exhibition of works by young, independent artists chosen by a special selection panel, alongside a projection space for a local and international video art program.

The video lounge is the first collaboration between Fresh Paint and Gravity Visual Effects & Design. It will be produced by Yael Braun, an honorary friend of the fair.

Members of the Video Greenhouse Selection Panel-

Edna Moshenson, independent curator and former Senior Curator at Tel Aviv Museum of Art.
Alona Friedberg, artist and lecturer on video art
Yoram Altman, CEO, Gravity Visual Effects & Design
Yifat Gurion and Matan Daube, Curators of Fresh Paint   

Details concerning the video screening program are forthcoming 

Rhino-Gravity is a creative award-winning international group. A forerunner in its field and a trailblazer in the world of advertising, visual effects, and design, it specializes in creating digital content. Gravity is greatly involved and prominent in the local art field. In keeping with its world view, which recognizes the importance in developing creative human capital, Gravity supports young artists engaging in video and new media, and collaborates with leading artists, art schools, and galleries. In addition, the company's unique office space in Tel Aviv hosts changing exhibitions, thereby assisting in the exposure of original contemporary art works.