In Association with the Joseph and Rebecca Meyerhoff Art Education Center of the Tel Aviv Museum of Art The Secret Postcard project is modelled after the well-known Royal College of Art’s successful RCA Secret Postcard sale in London. Postcard sized original artworks created by art students and young artists, as well as well-known artists, are displayed, anonymously, and offered for sale at the fair. The artworks are sold on a first-come-first-served basis for 180 NIS (about $50) each. Only after the artworks are paid for, can the buyers flip them over to discover whether they have purchased a work of art by a well-known artist or the work of a potential future star. All proceeds from the project  fund scholarships for youth from underprivileged backgrounds, who excel in the arts, for studies at the Tel Aviv Museum of Art’s Education Center program. A total of 1,800 postcards was sold at Fresh Paint 1 & 2, among them postcards by top international artists Jake & Dinos Chapman, and Ron Arad. 320,000 NIS were raised for scholarships.